Television 2.0, Greg O'Brien, Comcast

The Talk: “Interactive TV” and the extraordinary impact it would have on product marketing has been a topic of conversation for more than 40 years--long before the emergence of the Internet. European nations have had narrowband interactivity for decades but the US has been slow to deploy. No longer. Driven by many economic and technological factors, Interactive TV is being realized right now. Americans spend more time with TV than any other medium—more than 4.5 hours per day. As consumers are able to do more with their remote controls—learn, shop & buy—the world of product marketing will be revolutionized (again).