Britain's got flame

BURGER KING® has bottled up the ultimate scent of seduction that will leave the ladies begging for more. Following unprecedented global demand, FLAME™ the first fragrance with the hint of flame-grilled beef, has its UK launch in Selfridges, London on 15th June. Fronted by celebrity hotshot Piers Morgan, the fragrance is priced at a credit crunch busting £4.99 and will be available in gadget and gift shop, RED5. To find out more, visit www.firemeetsdesire.com