Jump In #11: Professor Jonathan Schroeder

More at http://www.ijump.co.nz/ ... This week Simon talks to marketing academic professor Jonathan Schroeder, author of Brand Culture. You'll hear * what brand culture has to do with the web * how online tools are making everyone more brand-aware and socially aware * what a company blog is for * the issues marketers face worldwide, particularly in emerging markets Never miss a Jump In! Subscribe at http://feeds.feedburner.com/GetJumpin