Jump In #12: Roger Beaumont, Marketing and Comms, TV3

(Find out more at http://www.ijump.co.nz/) This week, TV3's marketing director talks with Marie about social and traditional media. We cover: * is social media a passing phenomenon? * will anything ever replace the no-brainer entertainment that is free-to-air TV? Never miss a Jump In! Subscribe at http://feeds.feedburner.com/GetJumpin