Episode 07-Interest and then Engage

This is the seventh episode of the 12 Principles of New Media. "Interest and then engage" discusses the fallacy of requesting a "viral" campaign and that you really need to target a specific audience with relevant and entertaining content. Once you do that, it will gain traction and your audience will find it. Interviewees include: Brian Powley - iCrossing Chris Heuer - Social Media Club Chris Peterson - Chautauqua Communications Chris Shipley - Guidewire Group Colette Vogele - Vogele Law Gary Bolles - Microcast Greg Sterling - Sterling Market Intelligence Samantha Muchmore - DRAFTFCB